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All commented that, in retrospect, they would have run concurrent mass media campaigns (ideally, linked to the new on-pack warnings) that stressed the serious risks of smoking and benefits of quitting

However, vaping products, such as e-cigarettes, are not a safe alternative to cigarettes and still contain highly addictive nicotine

Most of the weight gained occurred within the first three months of quitting

BAT denies it is opposed to all tobacco regulation, but says it reserves the right to ask the courts to intervene where it believes regulations may not comply with the law

Some e-cigarettes marketed as having zero nicotine were found to contain nicotine (Goniewicz, et al., 2015)